Ecological consume in Spain is growing, last two years, and more and more people join to this industry, furthermore it is segment with a great market potential . Spain is a big producer of ecological food, it is the first producer in Europe and the sixth, worldwide. But in consume terms, our rate is still low, because it doesn´t reach 2 % of the general consume, and with an expenditure of 20 euros person/year. The ecological consume of European are 35% Spanish, and Spain sells to Europe 75% of its production. More people join this industry, and more new shops open, this contributes to grow. Growth happens in an economical crisis period. Market studies tell that Spain is going to grow ecological product consume 12,5% towards 2020. Producer and manufacturer join this industry, they are producing new ecological products that can serve this market target. Consumers and producers are together, they are organized, because they want to avoid third parts that high prices. Producers are selling directly to consumers. Responsible consume is not only a food question, but also a social movement that is related to others industries like cosmetics, clothes, shoes, building, energy, healthy, etc. It is a lifestyle thinking in common good. Source: EFE Verde