Ellen MacArthur Foundation, dedicated to the circular economy research, estimates that European Union could save 480.000 millions of euro per year, if they follow this economic model. It is a question of optimizing resources, and it is about material, energy and waste efficiency. The European Union based its strategy of Europe 2020, in these principles. They want society to evolution towards loop concept, where it is important to recycle, to reduce waste and where resources are used in an efficiency way. It is essential to start with an eco design of the product and its packaging. There are some sectors of activity that should be especially careful with energy efficiency, and waste management. Recovery industry and waste management are loop business models, their main goal is to recollect, treat, and recover waste in an efficiency way, they turn waste into raw material again for re-used. It means that waste is re-use as a material in production, so they avoid to eliminate it and

they avoid to use new raw materials than come from nature. Waste management creates jobs. European Union note that if all the State Member recycle 70% of the waste, they will have 500.000 new more jobs in Europe. In paper and cartoon waste industry, Europe is leadership in recycling, where they are in the technical limit of collecting. The growth of European rate make them as a worldwide model. In 2013 they collect

and treat 58 millions of tones of recycling paper, 49 millions of them were consume by domestic market but the excess (9 million) were export to other countries. Source:repacar.org