Presenting The Carpenter Collection: Minimalist Wooden Watches by Analog Watch Co.
” We’ve transformed wood as a material. ”
Subheading: This is a series of minimal and eco-friendly wooden watches for design-oriented people who appreciate the simple, beautiful things that stand out from the crowd.
Summary: Analog Watch Co. believes that you should never waste an opportunity to express yourself. We believe in taking the objects that pass through our lives without attracting much attention and making them stand out. Our products use unconventional materials that recall the effortless beauty and timelessness of nature, and our simple, strong, and minimalist products are designed to showcase the authentic perfection of the raw materials. The Carpenter Collection is a sophisticated, lightweight product that is much more than a watch– it’s a piece of art; a tiny sculpture on your wrist, and a little piece of nature that you can always carry with you.
The Problem: Most watches are clunky and made of plastics and harsh metals. It’s hard to find a wooden watch that doesn’t contain wooden links or is cluttered with markings and branding. There are plenty more that are just poorly designed. We knew we could do better.
How We Solve Through Design: Our work is a minimal, uncluttered, iconic design with clean lines, a unique texture, and is sustainably manufactured to boot. We are dedicated to exploring new ways of considering materials. We stand by our product and our commitment to nature: our partnership with Trees for The Future, a 501(c)(3) non-profit, ensures that a portion of our profits for each watch purchased will pay for the planting of a tree. Not only that, but our design is 80% biodegradable.
“We intend to curate different products using natural and raw materials. The Carpenter Collection is only the beginning. Wooden watches already exist – but they copy metal and alloy designs. We want to redefine how wood can be used.” – Founder, Lorenzo Buffa
“I was interested in watch designs that were not bulky and were somewhat minimalist in nature. I found yours and fell in love with the simplicity, and the soft deep grain of the wood is really attractive. I love your mission and story too.” – Customer Anna Hartwick
Analog Watch Co. is aiming to do more than just creating beautiful goods. Subscribe to our mailing list on AnalogWatchCo.com for interesting articles about manufacturing, small business, style, and art, as well as updates on new products.
Source: http://analogwatchco.com/#welcome